ci

primary logo
logo
A diverse World of Entertainment
Created by NEW!
Present Dynamic and Infinite Contents World
created by NEW. We embody the vision
of proposing diverse opportunities
in the Contents Market by maintaining
our independence from affiliated businesses,
and also open to the possibility of combining
systematically in order to increase
competitiveness. We have the flexibility
to integrate with any partner in Korea
and abroad in the Entertainment Business.
Regulations for Use
The basic logo does not let other letters or
graphics intrude the designated space,
in order to increase visual perception.
Also, the logo must maintain its minimum size
for consistency and legibility.
Consultation with brand management division
(webmaster@its-new.co.kr) is required prior to using the logo.
  • Regulation of minimum space Based on height x apply clear space
  • Regulation of minimum size The height of the logo should be at least 3.5mm.
Signature
The signature combining the primary logo
and the logo type must follow the grid system
specified in the guidelines.
White Background
  • NEW MOVIE
  • NEW CINE Q
  • NEW MUSIC
  • NEW CONTENTS PANDA
  • NEW STUDIO
  • NEW ID
Black Background
  • NEW MOVIE
  • NEW CINE Q
  • NEW MUSIC
  • NEW CONTENTS PANDA
  • NEW STUDIO
  • NEW ID
Color System
The color system is the fundamental element
of sharing the visual image of NEW,
and in order to create a constant image,
the specified colors must be used.
Colors that are used are based on the designated
main color and sub colors are auxiliary elements
  • Main Color
    NEW Blue
    c 100, m 45, y 0, k 0
    r 0, g 111, b 185
    NEW Violet
    c 70, m 95, y 0, k 0
    r 111, g 44, b 135
    NEW Red
    c 5, m 95, y 100, k 0
    r 221, g 37, b 20
  • Sub Color
    NEW Gray
    c 0, m 0, y 0, k 80
    r 87, g 87, b 86
    NEW White
    c 0, m 0, y 0, k 0
    r 255, g 255, b 255
    NEW Black
    c 0, m 0, y 0, k 100
    r 0, g 0, b 0
    NEW Silver
    c 0, m 0, y 0, k 40
    r 151, g 153, b 156
    NEW Gold
    c 20, m 30, y 70, k 15
    r 180, g 151, b 90